Tuesday, November 24, 2009

A Walk-In Wonder

Now that the holiday season is in full swing at Castle in the Air, I can reveal to you the wonderful project we've all been working on. The picture above might look like a vintage postcard, but it's actually a walk-in tableau! You and your friends and family are invited to bring your camera to Castle in the Air and snap a holiday scene in front of the card, or step inside and pose in the wood-framed window in front of our snowy backdrop. Visitors who remember our Mermaid Grotto photo booth from early last year say that this one is just as grand -- come see for yourself!

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Friday, November 6, 2009

Divine Lines

John McRae has been scouring his treasure trove, and today he brought in what he might call a "hank" of vintage postcards for us to see. He found a lot of great holiday cards that we'll be reproducing for the season. (It's only a few weeks until the holiday shopping begins, but of course we've been thinking about it and working behind the curtain for quite some time already!)

Here's a more everyday card about fortune-telling, a popular pastime at this time of year. Click on the picture to get a better peek at the prophecies. Looking at your own palm, can you divine what sort of lover you are?

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Thursday, December 18, 2008

Stamping Out the Fun















The lines are getting pretty long at the post office as people send out their holiday mailings. It's the card-sending season, and everyone wants to make sure their messages get to family and friends in time for the various celebrations marking the beginning of winter.

We love greeting cards so much at Castle in the Air that, through our publishing imprint Dromedary Press, we print many of our own styles for everyday giving as well as for the holidays. We use one of my favorite paper stocks imported from Italy so the cards are as enjoyable to hold as they are to look at.


Earlier this week, a customer told us that when she went to the post office to post her holiday cards she was told by the clerk that they required extra postage. We asked our postman that day whether this could be true, and he said that one stamp should have been enough. But when we took some cards and packages to the post office this morning, we got a different story!

Even though a Dromedary Press card in its envelope weighs less than one ounce (and therefore don't necessarily require more than one First-Class stamp), it is -- at just over 6 ⅛ inches in height -- just a tiny bit too tall to qualify for the U.S. Postal Service's "letter" rate. In order to ensure regular delivery for one of our ca
rds, then, a sender must put 83¢ in stamps on the envelope.

Do your holiday cards qualify as "letters" or as "large envelopes" when it comes to the U.S. Mail? Letters must be no smaller than 3½ inches tall and 5 inches long. If they exceed 6⅛ in height or 11½ inches in length, then they are large envelopes and need more than just a single First-Class postage stamp. Additional postage is required for, among other things, envelopes that are square, rigid, closed with one of those darling button-and-string ties, or addressed such that the envelope must be held "tall" in order to read it (fun!). And don't forget to add 20¢ if you seal your envelope with wax, as this requires hand-cancellation of the envelope.

In short, many things that make a personal letter more interesting and fun will make it costlier to mail it. We love the postal service and we want to see them thrive, but the inconsistency of opinion as to how much postage a greeting card needs, and the arcane rules surrounding postage rates, is just discouraging to people who want to use the mail to keep in touch with loved ones.

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Monday, November 17, 2008

Greetings from Long Ago




























Everyone can appreciate the appeal of vintage postcards. The photos on the front give us a glimpse into the past, but it's the backs of the cards where people have written that are so revealing and sweet. It sometim
es takes a bit of deciphering, but with patience we can sneak a peek into the romances and holiday celebrations of people long gone. What will you write in your holiday cards this year that will become the collectible of the future?

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